AMPLIFi

  • INDUSTRIAL DESIGN

 

The guitar amp reinvented.  It's an amp that empowers  users at all levels, providing  them  the opportunity to listen, create, and share music. AMPLIFi bridges the gap between professional gear and everyday consumer audio. 

There are tons of everyday musicians  all around the world with their own unique needs and desire.  But, the amplifier used  are essentially  the same with traditional visual design, minimal features,  and size that lacks refinement. AMPLIFi will allow you to  go beyond amplification. It allows users to sync music through bluetooth, and connect to AMPLIFi Remote app.  Unlike traditional amps, its  form is reduced with a more monolithic approach but still keeping  details from traditional  amplifiers.  It requires minimal setup with a recessed interface design to allow for easy storage. With loads of technologies and cloud capabilities, AMPLIFi can go beyond your imagination.  

 
 
 

CHALLENGES

Guitar amps are often large, clunky, and not the most visually attractive. It often sits in the corner of your room, or somewhere in your closet. Every player has their own unique needs and desire. One of the main goals and challenges  for Line 6 is to create a product that is relevant to players of all levels, and has the ability to fit into their multiple ecosystem.  Bridging the gap between professional gear and consumer audio.  

 
 
amplifi-mockup
 

UNDERSTANDING AND REALIZING

Minimizing size, maximizing sound. Moving away from traditional form factors and sizes, but keeping key design elements. 

 
 
 

PLUG IN. LET IT RIP.

AMPLIFi fits easily in your  apartment  without disrupting  your living space.  Its outfitted with a 5 speaker stereo design with a bluetooth link, and Digital Signal Processing (DSP) capability.  

5 Speaker Stereo: crystal-clear highs to deep and smooth low end.  Collaborated with Celestion®, and equipped with two tweeters, two mid-bass drivers, and a custom guitar speaker. Small in size, big in sound!

Bluetooth Link: play your own music with your mobile or computer devices without the interference of annoying cables.

Digital Signal Processing (DSP):  allows you to create and play thousands of guitar tones at your  fingertips.  Simply connect to your AMPLIFi iOS or Android app, search and store them as your presets. 

 
 

Jam with friends

Create your own music

Listen at home

 

PRODUCT DETAILS

 

TOTAL CONTROL

AMPLIFi REMOTE APP FOR iOS & ANDROID

  • 70+ guitar amps, 100+ effects and 20+ speaker cabinets
  • 8 simultaneous effects
  • Remotely control amp parameters to dial in your sound
  • Automatic tone matching instantly provides the perfect tones for jamming with songs in your music library
  • Access thousands of tones online
  • Share and rate tones in the cloud
  • Backup and store unlimited presets in the cloud
  • Share tones through the cloud

 

 
 

TONS OF POWER!

Line 6 engineers went all out with this one. Studio-quality 5 speakers stereo, delivering crystal-clear highs to deep and smooth low end.  Collaborated with Celestion®, and equipped with two tweeters, two mid-bass drivers, and a custom guitar speaker. Small in size, big in sound!

 

 
 

HIDDEN CONTROLS, SLEEK DESIGN

The design of the knobs are inspired by traditional amps, but we recessed the controls for a cleaner and less disruptive look. There is an integrated scooped handle that also works as a tablet stand. The recessed design of the handle and the knobs allows for easier storage.