BYRON C LEE
 

Life Technologies

This project started as a brand-strategy and design language project that lead to a redesign of their product line. We started with 4-5 devices but the goal was to eventually extend the language across all their brands. We carefully crafted the design language guide to assist them with creating a more unified brand.

 
 
 
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THE LIFE TECHNOLOGIES FAMILY | BEFORE BRAND LANGUAGE REDESIGN

 
 
 
 
 
 
 

RESEARCH 

 
 
 
 
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WE STARTED WITH ONE

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THE INITIAL 3

 
 
 

 
 

THE CHOSEN DIRECTION | SAME CONCEPT, TWO VARIATIONS

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